By Denis Bourmault 
Choosing the ideal CRM tool for your nonprofit association can be a real challenge with a large variety of CRM solutions available on the market. By assessing the specific needs of your organisation, and comparing pros and cons of different solutions, you’ll be able to select the right CRM solution for your association. This article will help you make the right choice.
What is a nonprofit CRM solution ?
A CRM for nonprofits is a customer relationship management system specifically designed for nonprofit associations and charities. It helps you track and manage interactions with donors, volunteers, and partners, collect data on contributions and engagements, personalise communications to strengthen relationships and maximise social impact.
When using a CRM for nonprofits, organisations can better understand their supporters, leading to more effective fundraising programmes and greater efficiency in achieving their philanthropic mission.
Knowing how to define the right criteria for your nonprofit organisation, association, foundation, AISBL or ASBL is important. When choosing a CRM solution, it’s crucial to understand how the software can help your ASBL or AISBL to reach or surpass its objectives.
All CRM solutions offer basic features such as contact management, and a 360-degree view of activity. But, choosing a CRM that is too generic may result in the need to develop additional features for your association, leading to significant or even considerable additional costs. Salvation cannot come from open-source CRMs either, in the long run, they may be disappointing as the software evolution is limited and may rapidly become obsolete.
Eudonet’s CRM solution dedicated to associations offers essential fundraising features, as well as additional modules. Eudonet’s development teams closely monitors fundraising developments and the needs of associations (AISBLs, ASBLs, or NGOs), providing regular updates and new features to meet the growing needs of the market.
Let’s start by considering Eudonet as the perfect CRM software. However, before convincing you, let’s see why Eudonet is the solution that suits you best, while others like Efficy, Microsoft Dynamics, Salesforce, or iRaiser also seem suitable for your association and your team.
Users of a CRM software for associations
CRM for nonprofits
Nonprofit associations (ASBLs) are essential in society, working for social, environmental, and humanitarian causes. To effectively support organisations in their mission, a customer relationship management solution dedicated to nonprofits is an essential tool.
Indeed, a CRM solution is an asset for nonprofit associations, helping them strengthen their relationships with stakeholders, streamline their operations, and maximise their impact in pursuing their causes.
A nonprofit CRM tailored to the specific needs of ASBLs offers a wide range of features designed to simplify and optimise their operations. These solutions allow for the centralization and efficient management of donor, volunteer, and partner data, facilitating relationship and interaction tracking.
CRM for international nonprofits
A customer relationship management system specially designed for international nonprofit associations (AISBL) is essential to support their activities and maximize their impact worldwide. Unlike commercial businesses AISBLs have unique needs in member management, fundraising, and coordination of humanitarian and social projects on a global scale.
CRM for international nonprofits offers an integrated platform for centralising and efficiently managing contacts, fundraising campaigns, memberships, and projects. It also enables tracking financial contributions, segmenting members, and customising communications for increased engagement.
By investing in CRM specifically designed for their unique needs, international nonprofits can improve their operational efficiency, increase their global impact, and contribute to building a more just and supportive world.
Nonprofit CRM for NGOs
CRM for NGOs goes beyond simple data collection. It is a strategic tool allowing organisations to better understand and engage with their donors, effectively manage fundraising campaigns, and coordinate volunteer efforts.
Overall, nonprofit CRM represents much more than just a technological tool for NGOs. It is an essential strategic partner helping them strengthen their relationships with stakeholders, increase operational efficiency, and successfully pursue their mission.
Advantages of CRM for nonprofit associations
CRM offers multiple benefits for nonprofit organisations, allowing them to better manage their relationships with donors, volunteers, and partners.
Firstly, it allows for effective centralisation of data, facilitating the tracking of interactions and contributions from each stakeholder. Through this centralisation, organisations can have a comprehensive and accurate view of their donor base, facilitating personalized communications and targeting fundraising campaigns. This strengthens engagement and promotes loyalty. With advanced segmentation tools, ASBLs, AISBLs, and NGOs can effectively target their fundraising and awareness campaigns, maximising their impact.
In addition, nonprofit CRM offers specific features meeting the needs of nonprofit organisations, such as fundraising campaign management, donation tracking and tax receipts, as well as event and awareness campaign management. These features enable organisations to streamline their operations, optimise their processes, and maximise their impact.
Fostering donor and volunteer engagement is another major advantage of nonprofit CRM. By providing easy access to relevant information and offering effective communication tools, organisations maintain strong relationships with their community, promoting long-term loyalty and mobilisation.
Finally, nonprofit CRM helps organisations measure and evaluate their impact more accurately. By tracking data on donations, volunteer activities, and program outcomes through analytical dashboards, organisations can identify trends, measure the effectiveness of their efforts, and make informed decisions to improve their performance and achieve their goals.
In conclusion, nonprofit CRM offers a powerful platform for nonprofit organisations, allowing them to better manage their relationships, optimise their operations, and maximise their impact to achieve their goals.
CRM management by data
Everything starts with your data… Within Eudonet CRM, data quality really matters. For example, for a fundraising campaign, optimisation depends on the unification and updating of your data on patrons, donors, and partners.
This basic observation is present in all relevant CRM solutions on the market. But within Eudonet CRM, your data is unique. We are considering them as a secret that must be protected. Without revealing any big secrets, it is relevant to note that unlike MS Dynamics and Salesforce, whose servers are subject to the CLOUD Act due to their global presence, Eudonet’s servers are in Europe, ensuring the protection of your data in compliance with GDPR.
Design and user experience (UX)
An effective CRM solution must especially focus on design and user experience, making these elements the main priorities.
At Eudonet, we are fully committed to ensure an optimal user experience. Whether you access our CRM from a desktop computer, tablet, or smartphone, our platform is made to adapt to all devices while maintaining remarkable ease of use.
In addition, we anticipate your needs so that you don’t have to spend hours searching for the features you need. We aim to offer you smooth navigation with all the tools and features available to fully exploit the capabilities of our CRM solution.
Pricing of CRM software for associations
CRM prices can vary a lot among vendors. At Eudonet, we offer a fair and clear approach. With our SaaS solution, you get competitive pricing and regular updates included, keeping your CRM up to date.
Unlike others who charge based on the number of users or contacts, Eudonet offers four subscription levels to fit different needs and sizes. This means you only pay for what you need. Plus, there’s no limit on the number of contacts in your database. You can grow your network without extra costs, which is great for expanding your impact. By choosing Eudonet, you get a CRM that grows with you, with support and maintenance included, all at a great value.
Convinced? Request your CRM demo now! Our experts are ready to help you with your project and answer any questions about our CRM and features.
